Project - Interactive quiz platform for Arsenal fans
A 5-week contest platform for Google Pixel engaging Indian Arsenal fans through weekly knowledge challenges with fully-sponsored trips to Emirates Stadium.
- Client
- Google Pixel x Arsenal
- Year
- Service
- Campaign Platform
Overview
Google Pixel needed an engaging digital campaign to connect with Arsenal fans in India while showcasing the AI capabilities of the new Pixel 9 Pro. The challenge was creating an interactive experience that would maintain engagement over 5 weeks.
We developed a quiz-based contest platform that tested Arsenal knowledge while demonstrating Pixel's advanced features like Gemini Live and Magic Editor, creating once-in-a-lifetime opportunities for fans.
What we did
- Next.js
- Firebase
- TypeScript
- Real-time Data
- Gamification
- Campaign duration
- 5 weeks
- New challenges
- Weekly
- Pixel features
- AI-powered
- Grand prize
- Emirates
Key Features
Weekly Challenge System
New Arsenal knowledge quizzes released each week kept fans engaged throughout the entire campaign period.
AI-Powered Showcases
Interactive features demonstrating Google Pixel 9 Pro capabilities including Gemini Live AI assistant and Magic Editor photo tools.
Gamification Elements
Bonus wheel spins and multiple prize opportunities beyond the grand prize to maintain excitement and participation.
Comprehensive Prize Structure
Grand prize of fully-sponsored trips to Emirates Stadium, plus Google Store discounts and partner brand vouchers.
High-Performance Architecture
Built with Next.js and Firebase for optimal performance, real-time functionality, and ability to handle high traffic volumes during peak participation.
Results
A 5-week campaign that successfully combined fan engagement, technology showcase, and aspirational experiences for Arsenal supporters in India.