Project - Digital out-of-home interactive experience
An interactive, data-driven engagement platform for Fuze Tea's "Your City" campaign, reaching 1.5 million people with real-time backend powered by Firebase.
- Client
- Fuze Tea - Made of Fusion
- Year
- Service
- Campaign Platform
Overview
Fuze Tea needed a digital platform to power their "Your City" campaign's out-of-home experience. The challenge was creating an interactive system that could handle real-time data synchronization across multiple digital displays while engaging millions of users.
We developed a robust platform combining Firebase's real-time capabilities with a responsive React interface, creating seamless interactions that brought the #MadeOfFusion campaign to life across urban landscapes.
What we did
- Firebase
- React
- TypeScript
- Real-time Data
- DOOH
- People reached
- 1.5M
- Backend sync
- Real-time
- DOOH experience
- Interactive
- Infrastructure
- Firebase
Key Features
Real-Time Backend
Firebase-powered backend ensuring instant data synchronization across all digital out-of-home displays, creating a cohesive campaign experience.
Seamless Interactivity
React-based web experience delivering smooth, responsive interactions that engage users and encourage participation in the campaign.
Scalable Infrastructure
Built to handle high traffic volumes and concurrent users across multiple locations without performance degradation.
Data-Driven Engagement
Platform designed to capture and respond to user interactions in real-time, creating dynamic content that adapts to audience engagement.
Results
The campaign successfully reached 1.5 million people, demonstrating the power of combining digital out-of-home advertising with interactive, real-time technology to create memorable brand experiences.